About
Hi! I'm Suzanne. With over 25 years of experience I understand business needs, inspire creative teams to solve those needs, and tell the brand story through thoughtful, user-centered design.
In the past 25 years I've helped small businesses and start-ups establish their brands through logomark and visual design. More recently, I manage a team that owns the visual design system for Hibu's brand.
I went kicking and screaming into web design in 1999. A short-lived stint in 2000 with an internet consultancy changed my design career. I've never looked back.
For 20 years I've designed for marketing and sales support. Creative assets are always on-brand, goal oriented and designed with the user in mind...whether it's brand awareness, engagement or targeted for conversion.
Web Design.
I lead current development initiatives for Hibu's corporate site and blog. My team and I design and build organic and paid campaign pages and maintain site content by using the brand system of colors, typography, icons, image style and voice.
Marketing campaigns.
My team and I work with writers, CRM managers, analytics and product to concept, design and build all of Hibu's...
- email campaigns
- paid advertising on GDN and social platforms
- campaign landing pages
- blog content
- direct mail campaigns
Account Based Marketing (ABM) direct mail to MOFU legal prospect.
Account Based Marketing (ABM) dimensional mailer to BOFU legal prospect.
ABM microsite. Campaigns components drive to this site and attribution is tracked by dynamic campaign IDs.